March 11, 2016 9:04 pm
While you might not think that the use of a specific color can help when it comes to getting your home sold, there’s a wide belief in color psychology—the study of the impact of color on human behavior and emotion—that points to the fact that color has a tremendous influence on the choices we make.
If you’re in the process of putting your home on the market, selecting the right paint color can make a big difference. In fact, experts insist that certain colors can ultimately kill a sale, while other colors can have the opposite effect. And using Pantone’s Color of the Year throughout your home can provide a soothing effect among a wide range of prospective buyers.
For those that may not have the time to undertake a painting project, you can achieve the same soothing effect by incorporating the color through the use of throw pillows in the living room or a garbage can in the kitchen. To tie everything together, look for artwork that makes use of the colors and hang them in various rooms throughout the house.
When it comes to the bedrooms, look for comforters or pillows that mix the two colors. You may even want to consider bringing in a small piece of furniture such as a chair or a bench. Rugs and towels are an easy way to incorporate pops of color into the bathroom.
Once you’ve incorporated flashes of Rose Quartz and Serenity into your home, have your agent beef up his or her listing descriptions by adding the phrase “Color of the Year.” With the majority of home searches beginning on the Internet today, this is one more way to help your home stand out from the competition. Plus, adding photos that showcase these colors is a great way to show just how modern your home is.
Colors affect people in numerous ways, and by using the principles of color psychology, and the expertise of the people at Pantone, you can help your home stand out from the competition, sell more quickly, and at a better price.
To learn more about incorporating color into your home, contact our office today.
Published with permission from RISMedia.