July 17, 2013 3:36 am
The 2,000-person survey was conducted by an independent market research firm and sponsored by VTech® Communications, Inc. Beyond turning into a superhero to see who's there (30 percent want X-ray vision), survey respondents said that an intercom to engage with the visitor (22 percent), followed by the immediate desire to continue activities unnoticed (16 percent), were their top spontaneous reactions to hearing the bell.
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No doubt, maintaining a sense of security is a top reason nearly all consumers (95 percent) say they won't open the door before checking to see who’s there. The majority (89 percent) said they sometimes hesitate to open the door when the bell rings, especially late at night (57 percent), when there's an unfamiliar face (42 percent) or when home alone (31 percent).
Other fun facts from the survey show:
• Mars and Venus reactions to a ringing doorbell. Women are more concerned about security than men – 60 percent of women check who is at the door due to safety worries compared to 45 percent of men. Men, instead, were more apt than women to peek out of curiosity or to screen visitors.
• Curiosity sparks the home dwellers. Emotions vary for an unexpected doorbell ring, with curiosity topping the list (43 percent), followed by annoyance (21 percent), surprise (12 percent) and anxiousness (12 percent).
• A ringing doorbell is worst during a snooze. Sometimes the doorbell rings at the most inconvenient times. The greatest bother to Americans is a doorbell ringing when they are asleep (40 percent), followed by when they are eating a meal (23 percent) and when they are in the shower (21 percent).
• Pets are the secret weapon for home security. The majority of consumers (69 percent) take some measure to protect their homes with 43 percent hoping the family dog will warn them of any trouble. Nearly one third (31 percent) use alarm systems and almost a quarter use motion-detecting lights (23 percent).
"We wanted to find out what Americans think about their doorbells and if this fixture on the front porch is still something people feel attached to," said Matt Ramage, senior vice president, product management, VTech Communications, Inc. "We saw that knowing who's at the door still provides a sense of comfort and security – while satisfying an equal desire for curiosity and convenience. As Americans embrace more digital solutions in the home, we can now take the doorbell concept a step further to accommodate all of those needs."
Published with permission from RISMedia.