April 4, 2013 5:28 pm
As open houses continue to play an integral role in the home search process, NAR is holding a national open house day during the weekend of April 20-21. Not only will this give sellers a chance to have a new crop of buyers check out their homes, it’ll also allow prospective buyers the opportunity to see a number of houses on the same day.
“REALTOR® Nationwide Open House is a fantastic opportunity for those interested in homeownership to connect with a REALTOR® who can offer expert guidance and advice on the home-buying process,” says National Association of REALTORS® president Moe Veissi. “During the weekend, REALTORS® will be on hand to answer questions about the local housing market and provide insights into the social and financial benefits of homeownership. Open houses are also a great way for potential buyers to get a feel for what is available in their local market.”
For those unsure about the reasons to have an open house, their benefits are myriad. The most important aspect is that it creates buzz and positive word of mouth—think of it as free advertising. An open house allows your neighbors to know that your house is for sale, and gives them a chance to take a look. They in turn may tell their friends and the news will spread quickly.
Agents use open houses as a chance to meet with other local homeowners and establish contacts for when they may be selling a home for one of their clients. It also helps them get a feel for the neighborhood.
A great idea for the owner is to create a brochure or take-away packet that highlights the key attributes of the home and the neighborhood. If there are great schools, parks or restaurants nearby, make it known.
You should also provide your agent with answers to any obvious questions that may pop up such as the age of appliances, any renovation work that has been done and even distances to the closest commuter lines.
Most real estate agents will advise you to stay away from your own open house, but if you decide to stay and interact with potential buyers, be smart when it comes to what you say. Don’t mention that you’re looking to sell quickly or that you bought the house yourself for a steal. And stay away from talking about the strange neighbor down the block.
While it’s true that open house visitors don’t normally leave ready to make an offer, there are some house hunters who will be intrigued enough to take another look and maybe add your home to the list of houses they’re considering.
To learn more about open houses, contact our office today.
Published with permission from RISMedia.