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Quality Listing Photos Capture More Than Your Home's Best Features

February 8, 2013 5:14 pm

According to a study by the National Association of REALTORS®, 98 percent of homebuyers who searched for a home online listed photos as one of the most useful features of real estate websites.

After all, this is the age of the smartphone and tablet, when photos are running wild on Instagram, Twitter and Facebook, so when buyers come across a listing with no visuals, it will send a message—warranted or not—that there’s something wrong with the home.

While some agents work with a professional photographer who has the equipment and lenses to make a house look its best, others take the shots themselves. In some instances, agents will have the seller supply the images.

Regardless of who is taking the photos, before the camera even comes out, make sure the house is in pristine condition. This means removing clutter, adding some color and getting the house as tidy as possible.

Once you begin taking photos, be sure to capture enough angles to give a good overview of the exterior, interior and even the surroundings. While some listings simply show just the kitchen and bedrooms, it’s important to include enough photos to really grab the attention of prospective buyers. In fact, the more photos you show, the more time potential buyers will spend looking at your house online, upping their interest.

Photography experts recommend taking shots of the home around sunset to give your photos a deep, warm glow. And if possible, shoot interior shots with the sun’s light shining through.

One mistake people make when taking photos of their home is that their verticals are not completely vertical, so it looks as if the room is going to fall in. If you use a wide-angle lens and shoot up or down, it can look like the walls are converging instead of standing parallel to one another. Therefore, it’s important that the person shooting knows what they’re doing.

It’s also a good idea to use a tripod when shooting to ensure that you get the steadiest images possible.

When shooting outside, be sure to take photos of the front and back of the house as well as any features such as a deck, pool or garden, which can be used as selling points. Last but not least, make sure the lawn is properly trimmed and remove any clutter like trashcans or sports equipment before you photograph the outside of your home.

Published with permission from RISMedia.


Looking to Sweeten the Deal? Leave Behind Window Treatments as an Added Perk

February 8, 2013 5:14 pm

No matter what type of real estate market we’re faced with, selling a home can be a daunting process, however, with some out-of-the-box thinking, sellers can often find simple ways to sweeten the deal. If you’re in the process of packing your belongings and deciding what should stay behind, you may want to take another look at your window treatments. Odds are, the home you’re moving to won’t have the same size windows as your current place, so the curtains, shades and blinds will be useless to you. At the same time, they could be right up a potential buyer’s alley.

Some people spend a lot of money on window treatments and for many, it may feel like you’re throwing away thousands of dollars if you just leave them with the house. Plus, there’s a good chance that whoever buys your home will want to put their own decorative spin on the place and will eventually replace them anyway.

Still, the addition of window treatments can be a factor in helping to sell your house. People love getting things for free, especially if it’s something expensive that they would have to add to their budget when moving in. Plus, stylish and well-built window treatments are a great eye-catcher in a home and can boost the resale value of a home considerably.

If you decide to leave your window treatments behind, it’s important to replace any blinds or shades that are broken or have obvious tears, and always clean everything (even the drapes!) so there’s no dust or film. If you plan to take your window treatments with you, you can either show the home with everything in tact, explaining that they’re not staying, or replace them before a showing with window treatments that will remain with the home.

If you’re considering buying new window treatments to attract prospective buyers, there’s no lack of options. You don’t need to buy top-of-the-line curtains since you can create the same effect with the addition of inexpensive drapes, shades or blinds.

Natural blinds, fabric shades and light drapery can offer privacy while still letting light into the home. Wood, metal, and plastic blinds, thick draperies, and even shutters are great if you don't want people outside seeing anything past the glass.

Window treatments that insulate will add a lot of value to your home and attract buyers who are looking for green elements, as they will help save money on energy bills. Cellular shades are ideal for this as they let light filter in without the heat from the sun.

Other window coverings providing a combination of insulation and an impediment to air flow include thick drapes, reversible shades and thick or magnetically sealing Roman blinds.

If you’re buying these just for the purpose of attracting a buyer, make sure to go with neutral colors or sheer curtains as they will work best with any decorative style a new homeowner may have.

The last thing to remember is even if you have made the decision to take your window treatments with you, if a buyer comes along and wants to buy the house—with the curtains included—be flexible. In most cases, it will be worth giving them up rather than waiting for another interested party to come along. Plus, you’ll have the fun of shopping for curtains all over again for your new home.

Published with permission from RISMedia.


Real Estate Agents Increasingly Vital to Home-Buying Process

February 8, 2013 5:14 pm

In a recent study conducted by the National Association of REALTORS®, it was discovered that 89 percent of all homebuyers purchased their new home with the assistance of a real estate agent or broker.

Ten years earlier, a similar study revealed that only 69 percent of buyers used an agent. While going through the process of looking for and buying a home can be overwhelming, it’s clear to see that consumers have wizened up to the importance of using an experienced professional to find the home of their dreams. After all, buying a home is not like shopping for a new car or television; you need to have someone who is educated and experienced by your side to help you navigate through all the properties and find the one that’s ideal for you.

According to the NAR release, “More than ever, homebuyers are relying on real estate agents and brokers to help them with their home purchase regardless of whether the home they are buying is a foreclosure, short sale, or even a FSBO sale because they need a real estate agent to help them through the process.”

Not only will an agent serve as a friend and confidant, they will also be your biggest ally as they fight to get you the home you want at the best price possible.

Any buyer who decides to take on the job of looking for a home on their own is taking on an enormous amount of work and responsibility. With so many listings on the market today, someone working on their own is at a definite disadvantage when it comes to seamlessly navigating through a real estate transaction.

Those that choose to search for a home without an agent by their side will need to invest enormous amounts of time researching legalities, technicalities in sales contracts, negotiating strategies, comparable properties and the current condition of the local real estate market. Of course, a real estate agent will be current on all of this, plus have a few industry tricks up their sleeve.

While buyers may find some great deals in this market, short sales and foreclosures can cause them to get lost in the process due to the intricacies of the contracts. An agent will know how to handle these items, and more.

An agent can also explain the pros and cons of each house you see, the neighborhoods you look at and provide up-to-date information on the school districts in the area. In addition, they will steer you away from houses that don’t fit your criteria because they understand the lingo better than someone looking on their own. This will save you time and energy.

Real estate agents can also make the whole house hunting process easier as they will take the initiative and set up showings, drive you to appointments and help you handle the intricacies of negotiations.

When you consider all the ways an agent can help you throughout the process, having one by your side can make a huge difference.

Published with permission from RISMedia.


In this Edition: Listing Photos

February 8, 2013 5:14 pm

Our lead story in this month’s Home Matters, brought to you through our company's membership in RISMedia’s Real Estate Information Network® (RREIN), examines the importance of having an experienced real estate professional by your side to guide you through the home-buying process. Other topics covered this month include simple ways to get your front porch in tip top shape and how added perks such as leaving behind window treatments can help sweeten the deal when it comes to getting your home sold. We hope you enjoy this month’s edition of Home Matters and as always, we welcome your feedback. Email us anytime!

Published with permission from RISMedia.


Valentine's Day Dining Trends

February 8, 2013 2:32 am

Whether you love or loathe Valentine’s Day, you have to admit that America seems smitten with the annual celebration of love. This day, dedicated to romance, has long been one of the most popular for dining out.

According to a survey by OpenTable, a leading provider of online restaurant reservations, restaurants are poised to be busy with diners celebrating love not only on Thursday, February 14, but on the weekend following Valentine's Day. OpenTable diners also indicated that they plan to celebrate love in a big way with a projected check average of $139, which is 63 percent more than the typical OpenTable check average of $85 per couple. The survey results also provided a peek into dating habits and trends related to the busiest holiday for dining out.

“The idea of a romantic Valentine's Day meal often conjures up images of lavish tasting menus, enchanting small plates, and prix fixe menus," says Caroline Potter, chief dining officer of OpenTable. "However, our survey revealed some surprising insights into how people want to celebrate Valentine's Day and an indication of romantic trends to come. Diners prefer a la carte ordering in a classic three-course meal where they can personalize their experience."

Long Weekend of Love
• 51 percent of respondents said they plan to dine out on Thursday, February 14, while 36 percent said they plan to celebrate Valentine's Day on Friday, February 15, or Saturday, February 16.
• 5 percent of diners said they plan to celebrate on Wednesday, February 13.
• 8 percent of respondents plan on dining out more than once for Valentine's Day.

Positive Reviews and Ambience Matter Most
• Respondents indicated that the top three factors in selecting a restaurant for Valentine's Day are positive reviews (34 percent), romantic ambience (27 percent) and service (16 percent).
• Less important attributes included restaurant location (14 percent), special Valentine's Day menus (8 percent) and the quality of the wine list (1 percent).

Most Desirable Menus
• When presented with menu options, diners said they prefer A la Carte (67 percent) over Prix Fixe (33 percent) menus.
• Traditional menus came out on top with the majority of diners (56 percent) saying they would select a classic three-course meal (starter, entrée, and dessert).
• Others preferred sharing several small plates (23 percent), feasting only on entrees (13 percent) or enjoying an extensive menu (8 percent).

Romance and Restaurants Go Hand in Hand
• 21 percent of diners said they would go on a first date on Valentine's Day, while 42 percent said that Valentine's Day dining is reserved for those dating for a month or two.
• The remaining 37 percent of respondents think that dining on the most romantic day of the year should be reserved for those who have been dating at least 3 months.
• 71 percent of diners said that only some PDA is appropriate on the most romantic day of the year, while 21 percent think Valentine's Day is all about the PDA. Still, 8 percent said that PDA in a restaurant is never appropriate.

Check, Please!
• Put your phone away! 56 percent of women and 61 percent of men say talking and texting at the table is the biggest dining faux pas a date can commit.
• Being rude to wait staff was the second biggest no-no for 32 percent of women and 28 percent of men.


Published with permission from RISMedia.


Buying a New Furnace: Tips from the Pros

February 8, 2013 2:32 am

With winter in full swing, heating bills are on the rise. For people looking to lower their costs, the best place to look is of course the furnace.

“When I talk to people that are experiencing higher than expected heating bills, they are always surprised when they think back to how old their furnace actually is,” said David Coulson of Napoleon Fireplaces. “For furnaces 10 to 15 years old, you are looking at older, inefficient technology that is sucking the money right from your wallet. If you are looking to replace an older furnace, it’s really important to educate yourself before buying, as choosing the right furnace will save you money in the long run and keep the house at the perfect temperature.”

For people looking into a new furnace for their home, Coulson suggests the following tips:

1) Size matters – One of the most important factors when buying a furnace is to have a professional installer examine the size of the house and then determine the size of the furnace necessary for the space. A furnace that is too large leaves gaps in temperature as it turns on until it overwhelms the thermostat. The house ends up cooling down until the next cycle and creates an inconsistent temperature. A furnace that is the right size for the space, however, will be able to better regulate a constant temp.

2) Don’t buy on price alone – Always be sure to ask a professional installer, contractor or reputable salesperson about annual operating costs for whatever furnaces you may be looking at. While there are a variety of factors to consider, price should not necessarily be number one. Efficiencies, however, can vary drastically depending on price, which means that if you pay more up front, you’ll still enjoy lower heating bills 10 or 15 years down the road.

3) Get the right documentation – Any reputable installer or manufacturer will be sure to not only include the purchase agreement and warranty information, but also explain exactly what you are getting. If you feel confused or unsure about anything, don’t be afraid to ask.

4) Correct installation and maintenance – Furnace installation should be done by a trained professional, as not only can it be a safety hazard, but if anything is off, it can severely impact your efficiency and therefore your heating bill. Regular maintenance, generally in the fall, will keep the furnace performing like it should, keeping your family warm and your wallet a little fuller.

Above all, Coulson recommends that anyone looking to replace an old, inefficient furnace first explore all of their options and consult with a professional manufacturer or installer to find the right fit for their home.

Published with permission from RISMedia.


Tips to Help Homeowners and Buyers Avoid Appraisal Problems

February 8, 2013 2:32 am

The Appraisal Institute recently released some helpful tips for consumers, providing guidance for homeowners and buyers seeking to ensure their sales are completed in a timely manner.

As one of the nation’s largest professional associations of real estate appraisers, the Appraisal Institute created these helpful tips to let consumers know how to protect themselves and how to avoid unnecessary frustration when selling or buying a home.

“Too many consumers in this struggling real estate market face problems with appraisals when attempting to buy or sell a home,” said Appraisal Institute President Joseph C. Magdziarz, MAI, SRA. “But rather than passively endure delays in closing a sale, homeowners and buyers can take proactive steps to avoid pitfalls.”

The Appraisal Institute’s tips encourage homeowners and buyers to:
- Understand the role of appraisals.
- Make sure their lender hires a qualified appraiser (such as a designated SRA, SRPA or MAI member of the Appraisal Institute).
- Accompany the appraiser during the inspection of the property if possible.
- Request a copy of the appraisal report from the lender.
- Examine the appraisal report and ask questions.
- Appeal the appraisal if appropriate.
- Ask the lender to order a second appraisal by a qualified and designated appraiser.
- File legitimate complaints with appropriate state board or professional appraisal organizations.

“Credible opinions of value can help to stabilize the real estate market,” Magdziarz said. “Appraisals are especially important because they are an objective and unbiased source of information. Unlike others involved in real estate transactions, the appraiser is an independent professional who performs a service for a fee rather than for a commission.”

Magdziarz noted that normal declines in the real estate market have led to increased caution by lenders. That caution has led to delays in completing some real estate transactions.

“Appraisers today are doing the same thorough, fact-based research and analysis they have always done,” Magdziarz said. “Nothing has changed in that regard.”

Magdziarz added that appraisers have been wrongly accused of prolonging the nation’s real estate downturn by developing value opinions that are below proposed sale prices. Specifically, he said, they’ve been unfairly criticized for including comparable sales in the valuation process that provide opinions that are below the cost to build.

It serves neither the lender nor the consumer to enter into an upside-down mortgage, he noted. Some real estate agents, mortgage brokers and home builders have used the Home Valuation Code of Conduct and Interagency Appraisal and Evaluation Guidelines as a scapegoat for current declines in the real estate market caused by the weak economy and the general oversupply of homes in the market, Magdziarz said.

For more information, visit

Published with permission from RISMedia.


Consumers Trust the Mail

February 6, 2013 2:32 am

The Postal Service ranks as the fourth most trusted company — a two-point increase from 2011 and its highest company ranking since the survey's inception by the premier privacy trust study in America. The same survey also named The Postal Service the "Most Trusted Government Agency" for the seventh year in a row.

The Ponemon Institute in its Most Trusted Companies for Privacy Study ranked the Postal Service as the fourth most trusted company of 704 entries from 25 industry sectors. The results show that customers regard the Postal Service as one of the best in keeping their information safe and secure.

"We are honored to be among the top five most trusted companies in the country. Our employees work hard each day to maintain that trust," said Krista Finazzo, consumer advocate. "We know our customers depend on the security of the mail and they trust and expect the Postal Service to protect their privacy."

Finazzo attributed the high ranking, in part, to the trusted relationship Americans have with letter carriers who deliver mail to every home and business. Despite the vast size of the Postal Service's network and scope of operations, many customers know their letter carriers by name and see them as welcomed and trusted members of the local community they serve each day, she said.

"Consumer confidence in the mail is a priority for the Postal Service. Each day we process nearly 40 percent of the world's mail to more addresses in a larger geographical region than any other postal service in the world. Customers expect us to protect the privacy of their personal information. We do not take this responsibility lightly," Finazzo said.

The survey asked adult-aged consumers to name up to five companies they believe to be the most trusted to protect the privacy of their personal information, based on the company's ability to handle and protect their information. Questions ranged from factors creating trust in the company and the levels of confidence consumers have in the company to protect their information — including information provided on websites — to limiting the amount of information collected.

Survey respondents also listed worries they had about how their privacy rights are possibly undermined by new technologies such as social media, smart mobile devices and geo-tracking tools. Despite this concern, 63 percent of respondents admit to sharing sensitive personal information with an unknown organization mainly when making purchases.

"We believe this survey validates the Postal Service's commitment to privacy and excellent customer service which are both key to building trusted consumer relationships," said Dr. Larry Ponemon , chairman and founder of Ponemon Institute. "And we are pleased to recognize the U.S. Postal Service as one of the most trusted organizations overall and among government agencies."

Source: U.S. Postal Service

Published with permission from RISMedia.


10 Smart Tips for Fun and Inexpensive Springtime Travel

February 6, 2013 2:32 am, a leading online discount hotel stay company, released a list of 10 travel tips for individuals looking to enjoy springtime travel without breaking the bank.

1) Spring skiing helps you avoid the crowds while still enjoying fresh snow.

2) Try to avoid the typical spring break week for both college kids and secondary school students. If you have kids and need a trip, then consider a northern destination to have more peace and quiet and available hotel options.

3) Europe is on sale from now until the end of March. Avoid the substantial summer crowds at destinations including London, Barcelona, Paris and Munich.

4) Spring of course means spring break for college students. Top destinations include: Cancun, New York City, London, Panama Beach, Las Vegas, LA and Miami. Avoid the beach communities during spring break if you are looking for peace and quiet.

5) Enjoy the famous National Cherry Blossom Festival in Washington D.C. from March 20 to April 14 and also take in some outstanding museums. Book early for the best rates.

6) Spring weather can be unpredictable, so check the weather ahead of your trip and bring lots of layers to be ready for the cold or heat wave.

7) New York City is beautiful in spring. Enjoy Central Park without a winter coat. Book hotels from $135 a night.

8)Visit New Orleans after the craziness of Mardi Gras in February to enjoy great food and festivals including the Jazz Festival and the free Lafayette Square concerts.

9) Check for flash sales for spring travel. These limited-time deals feature savings of up to 60 percent off typical rates if booked by the deadline.

10) Miami is a great destination for beachgoers, with warm but not yet hot weather. Book in South Beach for less than $100 a night during May.

"Springtime is supposed to be a time of rebirth and discovery, and travelers should embrace their trips with a similar spirit of adventure and fun," said Robert B. Diener, president and co-founder of "Many top destinations are available at a substantial discount during the spring months, and the warmer and longer days make many outdoor attractions very appealing."


Published with permission from RISMedia.


3 Pitfalls to Avoid When Paying Your Kitchen and Bath Contractor

February 6, 2013 2:32 am

With the stabilizing of the real estate market, more homeowners are spending money on remodeling projects. If they are not careful, homeowners can end up paying more than they ever expected. Here are some valuable tips on how to avoid three of the most common pitfalls.

A homeowner makes a large deposit, then gets no work done
This is one of the most common scams among unscrupulous contractors. They ask for a big deposit or to pay for all of the materials upfront, then the homeowner never hears from them again. To avoid this pitfall, homeowners should not pay for work or materials upfront and should avoid any large deposits.

Suppliers or subcontractors come after the homeowner for payment
Homeowners are responsible for suppliers and subcontractors who do not get paid on their job. They can even put a lien against the home where they did the work. To avoid this pitfall, there are several strategies a homeowner can use:

- Pay the supplier or subcontractor directly
- Issue joint checks to the contractor and supplier/subcontractor
- Get an unconditional lien release from suppliers/subcontractors

Homeowner is liable for an injury on the job, including lost wages
If the general contractor does not have valid insurance, the homeowner is liable for any injuries on the job. This includes paying lost wages, if someone gets hurt and cannot work for a period of time. To avoid this pitfall, check that the general contractor has valid liability and workman’s comp insurance.

Of course, the easiest way to avoid these and other potential pitfalls is to work with a reputable contractor who has a history of paying suppliers and subcontractors on time. Happy remodeling!

Source: Cornerstone Design & Remodel

Published with permission from RISMedia.